Publishing
Art New England had already been publishing for nearly 20 years when Jeff was asked to take over as Art Director, so its fundamental look was
fairly well established. His challenge then, was "to work within the
existing parameters, which were classic and simple, to create
something contemporary and exciting that wouldn't alienate their
readers."
"I kept their basic grid and font styles, but gave myself license to
break out with geometric white space and highly dynamic contrasts and
cropping."